8,000+ electrical distributor locations across the US and Canada use the IDW to make more sales and knock out national chain competitors.

The Industry Data Warehouse (IDW) enables you to securely access accurate and timely product and pricing data directly from manufacturers—in one place and in one standardized electronic format. You can use this content to quickly build a web storefront and mobile app that differentiates your company from competitors by using our IDW value-add tools.

Key Benefits

Access over 10 times more marketing content

Increase speed-to-market

Meet customer demands for eCommerce content

Prepare for future growth

Always be the first to know.

Using the centralized and standardized IDW product data means your business system is accurate and in sync with your suppliers. Manufacturers regularly update the IDW with transactional, packaging and marketing content, and IDEA checks it against industry eBusiness standards to ensure quality, consistency and completeness.

IDW Tools & Services:

IDEA offers value-add tools and services that can help you increase efficiency and your return on investment for our core applications. Click below to learn more about the tools and services available to distributors using the IDW application.


Classification and Marketing Descriptor Model

The Classification and Marketing Descriptor Model (CMD, formerly the Electrical Attribute Schema) is a standards template based on the global United Nations Standard Products and Services Code (UNSPSC) product categorization system. It enables manufacturers to communicate standardized product descriptors such as brand, special features, voltage, wire range and color. This can help you promote products consistently to improve search engine page ranks.

Watch CMD Training Video

Read articles about the CMD


Net Price (aka Net Cost)

IDEA developed four standardized net cost exchange methods for manufacturers to securely send confidential pricing to distributors. Your manufacturers can use one of these methods to reduce the time and money spent on data manipulation and streamline the quote-to-cash process.

Watch the Net Price Training Video

Read articles about Net Price

Net Price Exchange Methods

Simple Net Flat File through the IDW: simple Net Flat File loaded into IDW for a specific distributor for normal download process

EDI to distributor’s IDW FTP folder: uses IDX  to translate an EDI 845 doc to a Flat File format, then the Flat File is delivered to a distributor’s IDW FTP folder

EDI 845: transmits net pricing information to distributors through an EDI document

EDI to distributor’s IDW FTP folder: uses IDX to translate an EDI 845 doc to a Flat File format, then the Flat File is delivered to a distributor’s IDW FTP folder


What data is available in the IDW?

In addition to core transactional product, pricing and packaging data, manufacturers provide marketing content to help you sell more products including, but not limited to:


  1. Specification documents - Specification sheets or product brochures that provide technical details about a product, including what the product is and does
  2. Attributes (defined in the industry's Classification and Marketing Descriptor Model) - Product information based on its characteristics, such as: brand, voltage, size, material, application, color, etc., which enable customers to search and select products
  3. Images - A good visual of the product that customers can view to confirm they are making the right choice
  4. Descriptions - An easy-to-understand text summary of a product's key features that help define and/or differentiate it from other like products


In addition to this content, we encourage and give manufacturers the opportunity to share other product details and marketing content that will help you sell more products such as Restriction of Hazardous Substances (RoHS) compliance information and installation or product videos.

Can IDW provide secure, location-specific net costs?

Yes, the IDW enables distributors to receive supplier-specific net pricing files. You can learn more about your options to receive net price electronically by taking our complimentary Net Price Synchronization eLearning module. The IDW passes security audits with the highest possible ratings, and the IDW is annually reviewed against security best practices protocol obtained from leaders in technology security to ensure your net costs aren't available to other distributors.

What role do standards play in the IDW?

The IDW is based on eBusiness standards created and maintained by electrical manufacturers and distributors on the IDEA Industry Standards Committee (ISC). The ISC has developed various templates and whitepapers for manufacturers to use when uploading their product data into the IDW to streamline the data sync process and maintain stronger communication with you. For example, IDEA released a guide to communicate a standardized set of product descriptors between trading partners which is based on the global UNSPSC® product categorization system, the Classification and Marketing Descriptor Model (CMD). The CMD helps you develop filters for product drill-downs on your website, and helps manufacturers provide you the rich content (e.g. brand, size, voltage, wire range, color, etc.) needed for your products to be found through web searches.

How can I access IDW data?

Once you have been authorized by a manufacturer, you can view summaries of recent manufacturer data loads and extraction activity, make download requests or schedule automatic data downloads 24/7.  You can extract IDW data using the EDI 832 Price/Sales Catalog transaction, a pipe delimited flat file format (e.g. EZView), or custom formats using the IDW map function. The custom map function enables you to create a format that is compatible with your business system so that importing the data is simple and seamless.

Ready to Get Started?

A team member will schedule a time that works best for you to get started!