Join the hundreds of electrical manufacturers using IDEA’s IDW application to communicate what makes their products better than the rest.

The Industry Data Warehouse (IDW) enables you to securely share accurate and timely product and pricing data with distributors and other wholesale trading partners—in one place and one standardized electronic format. 

Key Benefits

Differentiate your products from competitors

Speed up your sales cycle

Reduce order errors, returns and related operational expenses

Strengthen relationships with trading partners

Drive data quality and integrity

Take control of your data.

Using the IDW means IDEA will host, secure and distribute your product data based on your unique requirements. You retain complete control over your product and pricing data—including who has access to it—and can even view detailed analytic reports to prioritize data quality efforts.

IDW Tools & Services:

IDEA offers value-add tools and services that can help you increase efficiency and your return on investment for our core applications. Click below to learn more about the tools and services available to manufacturers using the IDW application.

IDW Analytics Tool

This tool is included in your IDW subscription. This on-demand assessment tool (formerly known as Supply Chain Analytics) empowers your team to evaluate the quality of your product data in the IDW through the eyes of distributors, and fix data quality issues at their source.  

IDW Data Management Service

This service is included in your IDW subscription. This service (formerly known as Data Services or DAC) gives you access to IDEA’s data management specialists who can help you quickly fix any product data errors that you uncover, guaranteeing that your data in the IDW is clean and error-free.  

IDW Critical Content Fulfillment Service

This service gives you the option to outsource some (or all) of the data gathering and formatting work to quickly populate the 43 critical data fields for your items in the IDW. These fields contain transactional and descriptive product information needed by distributors to conduct business and sell your products (e.g. brand, packaging, price effective date, etc.).


Classification and Marketing Descriptor Model

The Classification and Marketing Descriptor Model (CMD) is a standards template based on the global United Nations Standard Products and Services Codes (UNSPSC) product categorization system. It enables manufacturers to communicate standardized product descriptors such as brand, special features, voltage, wire range and color. This can help you promote products consistently to improve search engine page ranks.

Watch CMD Training Video

Read articles about the CMD

Net Price (aka Net Cost)

IDEA developed four standardized net cost exchange methods for manufacturers to securely send confidential pricing to distributors. Your manufacturers can use one of these methods to reduce the time and money spent on data manipulation and streamline the quote-to-cash process.

Watch the Net Price Training Video

Read articles about Net Price

Net Price Exchange Methods

Simple Net Flat File through the IDW: simple Net Flat File loaded into IDW for a specific distributor for normal download process

EDI to distributor’s IDW FTP folder: uses IDX  to translate an EDI 845 doc to a Flat File format, then the Flat File is delivered to a distributor’s IDW FTP folder

EDI 845: transmits net pricing information to distributors through an EDI document

EDI to distributor’s IDW FTP folder: uses IDX to translate an EDI 845 doc to a Flat File format, then the Flat File is delivered to a distributor’s IDW FTP folder



What data should be provided to the IDW?

The more clean and accurate product data you load into the IDW, the better. In addition to core transactional product, pricing and packaging data, distributors need additional content to effectively market and sell your products, including, but not limited to:

  1. Specification documents - Specification sheets or product brochures that provide technical details about a product, including what the product is and does
  2. Attributes (defined in the industry's Electrical Attribute Schema) - Product information based on its characteristics, such as: brand, voltage, size, material, application, color, etc., which enable customers to search and select products
  3. Images - A good visual of the product that customers can view to confirm they are making the right choice
  4. Descriptions - An easy-to-understand text summary of a product's key features that help define and/or differentiate it from other like products

In addition to this content, we encourage and give manufacturers the opportunity to share other product details and marketing content that will help distributors sell more products such as Restriction of Hazardous Substances (RoHS) compliance information and installation or product videos.

What is the format for IDW data?

The IDW accepts your business information in any electronic format. The electrical industry standard is the EDI/832 format or a pipe delimited flat file format (e.g. EZVIEW). These standards were developed to enable the exchange of common data fields and terms between all industry-trading partners.

How do I know my product and pricing data is secure once in the IDW?

The IDW passed security audits with the highest possible ratings, and the IDW is annually reviewed against security best practices protocol obtained from leaders in technology security. The IDW also enables manufacturers to authorize access for each distributor, ensuring that product and pricing information doesn't end up in the wrong hands. These authorizations include multiple levels of access to pricing structures and secure transmission of net-into-stock pricing. You can learn more about your options to provide net price electronically by taking our complimentary Net Price Synchronization eLearning module.

What role do standards play in the IDW?

The IDW is based on eBusiness standards created and maintained by electrical manufacturers and distributors on the IDEA Industry Standards Committee (ISC). The ISC has developed various templates and whitepapers for you to use when uploading your product data into the IDW to streamline the data sync process and get your products to market faster. For example, IDEA released a guide to communicate a standardized set of product descriptors to trading partners which is based on the global UNSPSC® product categorization system, the Classification and Marketing Descriptor Model (CMD). You can learn more about the CMD by taking this complimentary eLearning module.

Ready to Get Started?

A team member will schedule a time that works best for you to get started!