IDEA Connector application for Distributors
IDEA Connector application for Distributors

IDEA Connector logo

IDEA Connector is a Master Data Management (MDM) platform that allows manufacturers to securely share accurate and timely data with their distributors from one centralized location and in one standardized electronic format. See how.

Portrait of smiling factory worker using digital tablet in the factory

Integrated extract and mapping tool to allow to select the item and format you need

This time saver enables you to select the data and format you need quickly.

Industrial welding automotive in thailand

Power search tools

Coming Soon! Find the information you need with expanded search of fields and criteria.

Smart factory and industry 4.0 concept with connected production robots exchanging data with internet of things (IoT) and cloud computing technology, businessman touching interface with icons in gears

Tailored compliance scores on the data that is most important to you

Quality score the data you need most.

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IDEA Connector visible on a laptop
IDEA Connector visible on a laptop screen

Key Partnerships


The electrical channel product data for AD’s eContent Service program is powered by the IDEA Connector. IDEA also offers AD members discounted rates and incentives for the IDEA Connector.

IMARK Group, Inc.

IDEA partners with IMARK to educate their members on the business value of automation and offers members discounted rates and incentives for the IDEA Connector.

National Association of Electrical Distributors logo

National Association of Electrical Distributors (NAED)

NAED publicly endorses the IDEA Connector as the preferred source of manufacturer product and pricing information. New members also receive discounts for the IDEA Connector.

Electro Federation Canada standards

Electro-Federation Canada (EFC)

IDEA partners with EFC to tailor the IDEA Connector to the needs of the Canadian market such as incorporating French language, metric units of measure, and Canadian pricing.

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Want to know what product content your suppliers provide?

IDEA Connector enables
Lura McBride's sales team
to easily share accurate
product information

She’s Chief Operating Officer,
Van Meter, Inc.

Lura McBride headshot


The IDEA Connector data is used by our staff to find better information more quickly, reducing hours and demand on our staff, while improving our quality of service and growing our sales. The Connector provides the quality data our company needs to be relevant in our industry, support our customers’ needs, and improve our efficiencies.

Lee Morris headshot

Lee Morris

Marketing Division Manager, Wabash Electric

The product data in the IDEA Connector drives our business system and is critical to increasing our profitability. Without the IDEA Connector, we’d need 3 to 4 times more staff internally and the data still wouldn’t be as good as what we get from Connector.

Jeff Skiles headshot

Jeff Skiles

Director of Strategic Pricing, Kirby Risk Electrical Supply

IDEA Connector is our sole source of product information. Our sales management all rely on product data being as complete as it can be. There’s a very direct relationship between having good data and how smoothly our business runs.

Ted Whitson

MIS Director, Stanion Electric

The IDEA Connector provides an efficient model to capture each of our manufacturer’s data in one place right at our desktop. They've helped us build relationships with our suppliers so that we can get the data we need to keep our customers happy.

Joe Wallace

Van Meter Industrial