share data in one place and in one standardized electronic format
share data in one place and in one standardized electronic format

IDEA Connector logo

IDEA Connector is a Master Data Management (MDM) platform that allows manufacturers to securely share accurate and timely product and pricing data with their distributors from one centralized location and in one standardized electronic format. See how.

closeup shot of numbers on a screen

Variety of data loading options

Coming Soon! Multiple data loading options including XML, EDI, and Flat file.

Data validation to improve data quality

Automated validation that will help you find data errors quickly.

Warehouse managers and worker discussing with laptop in warehouse office

You can control who accesses your data

Communicate authorization approval directly with your trading partners.  Coming Soon! The easy-to-use home page widget helps track pending and completed authorizations.

Carpenter working inside factory

Strengthens relationship with trading partners

Quickly and securely share accurate and complete product information and automate business processes with all their trading partners.

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Integrated extract and mapping tool

Coming Soon! This time saver enables you to select the data and format you need quickly.

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Powerful search tools

Coming Soon! Find the information you need quickly with expanded search of fields and criteria.

data reprocessing

Make updates quickly

Coming Soon!  Update your data directly in the web interface.

Schedule a Presentation

IDEA Connector visible on a laptop
IDEA Connector visible on a laptop screen

Key Partnerships

ETIM standards global

ETIM International

ETIM International was formed to develop one European Technical Information Model (ETIM) for the classification of technical products. IDEA is an official member of ETIM International, representing the US and Canada. IDEA/ETIM NA is developing an adaptation of the ETIM Model to North American English, helping to improve efficiencies for companies that trade internationally.

National Electrical Manufacturers Association logo

National Electrical Manufacturers Association (NEMA)

IDEA was founded in 1998 through a partnership between NEMA and NAED. NEMA publicly endorses the IDEA Connector as the sole preferred source for member companies’ product information.

Electro Federation Canada standards

Electro-Federation Canada (EFC)

IDEA partners with EFC to tailor the IDEA Connector to the needs of the Canadian market such as incorporating French language, metric measures and Canadian pricing.

Learn more about the benefits of
IDEA’s Key Partnerships

IDEA Connector simplifies
Samer Shehadeh's new
product information

He’s the Digital Commerce Commercial
Leader, GE Industrial Solutions

Samar Shehadeh headshot


Using the IDEA Connector, we’re able to deliver our high quality product data online in real time, which has been proven to speed up sales.

John Hoffman headshot

John Hoffman

EVP of Sales and Market development at Legrand North America

The IDEA Connector makes it easy for our distributors to access all the information they need to promote our products. Not only does this enable consistent branding, but it is also the most efficient way to help our distributors meet their customers' needs.

Charbel Tagher

President, Specified Technologies, Inc.

The IDEA Connector has led to annual double-digit sales growth for FLIR, giving us a return on investment worth our spend.

Paul Alger

Strategic Sales Manager - Electrical, FLIR Systems, Inc.