News & Events

eCommerce Best Practices: The Customer Experience

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A website has a mere 15 seconds to catch the attention of a web page viewer before they move on. The content in your eCommerce storefront must instantly attract your potential customer and allow them to quickly find what they are looking for. In Part One of IDEA's "eCommerce Best Practices" series, we explore four key components of creating a seamless and intuitve customer experience through your eCommerce site.

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Technology Trends: Digital Payments

  • 27 Oct 2014

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Mobile payment transactions and point-of-sale applications have been on the horizon for the past few years and are gaining even more traction lately, as several major companies hop onboard. For example, Apple Pay just entered the mobile payment market this fall, joining the ranks of others such as PayPal and Square. But are the benefits of mobile payment worth the challenges? This week, we take a look at a rising trend in the personal and corporate purchasing experience.

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IDEA Dictionary: What is a View?

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When dealing with data, and all related terminology, you may feel like you’re trying to speak a foreign language. In the interest of keeping things clear and simple, we will introduce commonly used terms in each newsletter that will help you navigate the data shorthand and learn the lingo. This week, we bring you: view.

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eCommerce Best Practices: The Three Things You Need to Succeed in Online Business

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As commerce moves online, brick-and-mortar stores are beginning to realize that establishing an eCommerce presence will make the difference between sinking and swimming. The electrical industry has long been aware of the looming shadow of large online retail giants like Amazon and Grainger. However, despite the fact that people are changing the way they shop, they have not changed the way they want to feel when they shop; customers still desire the personal and knowledgeable experience they are accustomed to receiving when walking into a physical shop. In this three-part series, we will walk through three essential components of a successful eCommerce site: the customer experience, your website’s engine, and the data. Each piece is equally important in the creation of a thriving site that will bring results and help your company succeed in the 21st century.

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Technology Trends: The Internet of Things Market to Rapidly Expand

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The Internet of Things (IoT) refers to the network of objects that use embedded technology to function, or to interact with other devices or their environment. Everything from the management of manufacturing equipment, to remote health care monitoring, to operating a variety of fitness devices is possible through the fast-growing IoT. Recently, more tech companies and manufacturers have been hopping on board in preparation for what they believe consumers will look for in the products they purchase in the future: products that can be customized and connected. This week’s articles shed light on how quickly the market for smart home and connected products is growing, as well as how companies can begin to tap into this rapidly advancing trend.

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Brian Beverly Joins IDEA Team

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Brian Beverly has joined the IDEA team as System Administrator. Beverly, among other responsibilities, will work to identify user needs, maintain integrity of the network and troubleshoot any problems reported by users.

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