News & Events


Data, Content, and Engagement

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Guest contributor, Rhonda Gauthreaux, VP of the Marketing Electrical Division at Southwire Company, expands on her keynote presented at the 2014 IDEA E-Biz Forum. Gauthreaux speaks to how the landscape of business is changing, creating a much stronger need for IT and Marketing departments to work together to find different ways to maintain customer relationships and reach new audiences.

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EDI Expert Video Series Episode 6: What is a Map?

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In the latest installment of IDEA's EDI Expert Series, IDEA's Manager, B2B Solutions, Tom Guzik defines what a map is and how it works. With each installment, we will bring you answers to frequently-asked questions about electronic data interchange (EDI) for users and non-users alike. If you have any questions you would like answered in a future segment, submit your topic to

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IDEA Dictionary: What is a UNSPSC?


When dealing with data, and all related terminology, you may feel like you’re trying to speak a foreign language. In the interest of keeping things clear and simple, we will introduce commonly-used terms in each newsletter that will help you navigate the data shorthand and learn the lingo. This week, we bring you: UNSPSC.

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Press Releases

IDEA Announces Expansion to Industry Data Warehouse Standard

The Industry Data Exchange Association, Inc. (IDEA) announces an expansion to the Industry Data Warehouse (IDW) standard. IDEA’s management and Board of Directors have mandated the population of a set of 43 critical data fields that distributors have identified as necessary to conduct business today. Manufacturer compliance to this updated standard will be measured as part of IDEA’s new Data Certification Program, the first comprehensive IDW metric for data quantity and quality.

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IDEA Announces Leadership Transition

  • 05 Aug 2014

The IDEA Board of Directors, chaired by Jack Carlson, president of Southwire’s North American Business, announced today that president and CEO Bob Gaylord has stepped down to pursue other areas of interest.

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NetPricer Service Integrates Certified Contractor Price Updates with ConEst IntelliBid

NetPricer, an online material price update service that provides access to your distributors' material pricing, along with ElectricSmarts Network and IDEA announced that ConEst has successfully integrated their IntelliBid estimating software with IDEA's Industry Data Warehouse (IDW), for updating the List/3rd column price. ConEst has also added the capability to import items directly from ElectricSmarts' online catalog, Smart eCat, into the IntelliBid database.

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IDEA in the News

IMARK Now article - The Drive for Data: A Manufacturer’s Perspective

  • 30 Jul 2014

In this article from IMARK's IMARK Now, manufacturers share their insights and best suggestions for how distributors can work with them to cultivate data that is timely, accurate, and reliable. The discussion includes the Industry Data Warehouse (IDW), the SAID elements, and IDEA's Innovation Advisory Council.

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Bearings Specialists Association National Conference

January 25-27, 2015 - Grand Hyatt Tampa Bay, Tampa, FL - More info

NEMRA Annual Conference

January 28-31, 2015 - Hilton Bayfront, San Diego, CA - More info

Independent Electrical Contractors National Business Summit

February 10-12, 2015 - New Orleans, LA - More info