News & Events

IDEA and ETIM International Agree to Enter Collaborative Partnership

  • 09 Aug 2012

IDEA announces its intent to enter a collaborative partnership with ETIM International ( This partnership will help align the eCommerce standards used within the wholesale distribution channel with their counterparts in Europe to make global business more efficient for electrical manufacturers and distributors.

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IDEA announces Platinum Band of Excellence Manufacturers

  • 19 Jul 2012

IDEA today announced the manufacturers that have achieved the Platinum level status for the Industry Data Warehouse (IDW) Bands of Excellence. The manufacturers recognized have provided the robust product marketing content that distributors have requested to market products in the most efficient way possible.

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IDEA Launches the Data Management Platform (DMP)

  • 11 Apr 2012

IDEA today announced the launch of the Data Management Platform (DMP). This new solution enables manufacturers to aggregate, synchronize and communicate product information with distributors, retailers and other trading partners through one application.

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IDEA and Unilog Content Solutions Enter Strategic Partnership

  • 13 Mar 2012

IDEA today announced a strategic partnership with Unilog Content Solutions (, best known for their data cleansing and data quality consulting work in the electrical industry. Through this partnership, IDEA will become the exclusive provider of Unilog’s robust web storefront solution to electrical distributors, “iCIMM2” (catalog information material management).

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