News & Events

The Changing Interface of B2B Marketing

Earlier this summer, we discussed the fundamental differences between B2C and B2B marketing and the key strategies to implement for each niche. While these distinctions are important to understand and consider, the nature of B2B marketing is evolving into a new hybrid of traditional B2B marketing and B2C marketing. We’ve summarized the key points of three articles to explain the transformation of B2B marketing.

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Access 2013 Forum Resources & Highlights

2013 IDEA E-Biz Forum presentations and photos are now available. We’ve also compiled a list of our favorite tweets and posts from our Forum mobile app to recap some memorable moments. Thank you to our sponsors, exhibitors, speakers, attendees and staff for contributing to another successful event! Save the date for next year’s Forum on September 24-26, 2014 in Long Beach, CA.

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How Non-Specific UPC’s Help Manufacturers Stand Out from the Batch

When a contractor is bidding on a contract and they make pricing requests to distributors, they simply need to price out a job, time and materials, in hopes that they win the contract. The reality is that this is our environment and we are not going to change a 100-year old habit. However, the manufacturer can change how the decisions get made.

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