News & Events

Technology Trends: Net Neutrality

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Net neutrality, or the concept that all data on the Internet should be treated equally, has been one of the most hotly-debated technology issues over the past few months. This week, we explore the details of net neutrality and what impact future regulations could have on eCommerce and Internet communication.

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Building a Path to Certification: Q&A with IAC Member Pat Quinn

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Pat Quinn, Senior Vice President and CIO at Acuity Brands, is an active member of the Innovation Advisory Council (IAC) at IDEA. He brings over 25 years of electrical industry experience to the Council and was involved in the development of the new Data Certification Program announced in October. We recently took some time to ask Quinn about his experience on the Council thus far, and for insight into how current IAC initiatives impact both manufacturers and distributors.

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eCommerce Best Practices: The Customer Experience

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A website has a mere 15 seconds to catch the attention of a web page viewer before they move on. The content in your eCommerce storefront must instantly attract your potential customer and allow them to quickly find what they are looking for. In Part One of IDEA's "eCommerce Best Practices" series, we explore four key components of creating a seamless and intuitive customer experience through your eCommerce site.

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Technology Trends: Digital Payments

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Mobile payment transactions and point-of-sale applications have been on the horizon for the past few years and are gaining even more traction lately, as several major companies hop onboard. For example, Apple Pay just entered the mobile payment market this fall, joining the ranks of others such as PayPal and Square. But are the benefits of mobile payment worth the challenges? This week, we take a look at a rising trend in the personal and corporate purchasing experience.

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IDEA Dictionary: What is a View?

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When dealing with data, and all related terminology, you may feel like you’re trying to speak a foreign language. In the interest of keeping things clear and simple, we will introduce commonly used terms in each newsletter that will help you navigate the data shorthand and learn the lingo. This week, we bring you: view.

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eCommerce Best Practices: The Three Things You Need to Succeed in Online Business

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As commerce moves online, brick-and-mortar stores are beginning to realize that establishing an eCommerce presence will make the difference between sinking and swimming. The electrical industry has long been aware of the looming shadow of large online retail giants like Amazon and Grainger. However, despite the fact that people are changing the way they shop, they have not changed the way they want to feel when they shop; customers still desire the personal and knowledgeable experience they are accustomed to receiving when walking into a physical shop. In this three-part series, we will walk through three essential components of a successful eCommerce site: the customer experience, your website’s engine, and the data. Each piece is equally important in the creation of a thriving site that will bring results and help your company succeed in the 21st century.

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