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electroindustry Magazine - How Standardization Prevents Getting Lost in Translation

  • 14 Oct 2015

The scene is familiar: A new widget is introduced to the market. Before long, the widget is all anyone can talk about. Consumers want it; companies scramble to make their own version; existing products are re-marketed for better comparison to that widget. Ultimately, consumer preferences were propelled by an industry trend, dictating the behavior of all major industry players.

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