Lee Morris, Marketing Division Manager, Wabash Electric

Currently, I manage the web store and marketing department at Wabash. I have over 10 years of experience working with inventory and product data, which has equipped me with a strong understanding of the role product data plays in successful business. The IDW brings all the data Wabash needs together in one place, consolidating efforts, focusing our vendors on what the distribution community needs, and presenting product information in a timely and accurate way so that we can best utilize it. At the same time, the IDW data also helps our company internally, reducing hours and demand on our staff while improving our quality of service, and growing our sales.

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