News & Events

eCommerce Best Practices: The Platform

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In Part One of “eCommerce Best Practices,” we took a look at key components of creating a seamless and intuitive customer experience through your web storefront. We now go behind the scenes and explore characteristics of a technology platform that gives you the control needed to optimize web store functionality.

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Data, Content, and Engagement

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Guest contributor, Rhonda Gauthreaux, VP of the Marketing Electrical Division at Southwire Company, expands on her keynote presented at the 2014 IDEA E-Biz Forum. Gauthreaux speaks to how the landscape of business is changing, creating a much stronger need for IT and Marketing departments to work together to find different ways to maintain customer relationships and reach new audiences.

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The Changing Interface of B2B Marketing

Earlier this summer, we discussed the fundamental differences between B2C and B2B marketing and the key strategies to implement for each niche. While these distinctions are important to understand and consider, the nature of B2B marketing is evolving into a new hybrid of traditional B2B marketing and B2C marketing. We’ve summarized the key points of three articles to explain the transformation of B2B marketing.

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BSW Launches the 2011 Software Vendor Guides

Brown Smith Wallace (BSW) Consulting Group releases annual software guides on and offline for distributors and manufacturers. You can now visit their websites to browse, compare, and analyze which technology is best for your business needs. Software categories: Enterprise Distribution…

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