News & Events

Beyond the 43: Packaging Information

The 43 critical fields contain transactional, marketing, and packaging information that was identified as the most crucial information for distributors to conduct business and sell the manufacturers’ products. However, the IDW actually has more than 350 data fields available for manufacturers to populate. This series will highlight the ways in which manufacturers can take advantage of the other data fields to provide more in-depth information, differentiate their brand, and showcase their products as they see fit. In this article, we will highlight the benefit of providing additional layers of Packaging Information that go beyond the critical field requirements.

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Beyond the 43: Product Descriptor Database

The 43 critical fields contain transactional, marketing, and packaging information that was identified as the most crucial information for distributors to conduct business and sell the manufacturers’ products. However, the IDW actually has more than 350 data fields available for manufacturers to populate. This series will highlight the ways in which manufacturers can take advantage of the other data fields to provide more in-depth information, differentiate their brand, and showcase their products as they see fit. In this article, we will highlight the Product Descriptor Database.

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