News & Events

IDEA Tip of the Week: Exemptions

When the Data Certification Program was created, IDEA realized that not all of its 43 critical data fields were relevant, and that there may be external factors that inhibit a manufacturer from being able to provide accurate product information. Some of the 43 critical fields may be exempt from the compliance and excellence requirements, and the “exemption” status allows the manufacturer to leave those fields blank.

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How IDEA and the IDW Assist Manufacturers with Brand Management and Speed to Market

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As technology and business practices continue to evolve, so, too, do customers’ buying habits, and companies are finding new avenues, both online and offline, through which to display their products to those customers. Suddenly, the way your brand is maintained digitally is just as important as more traditional marketing platforms. Through a subscription to the Industry Data Warehouse (IDW) for Manufacturers Annual Support Program (IDW-M), you can access tools that can help you make your product point-of-sale data and digital marketing assets look their best.

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Eliminating Weak Links Through Product Data Quality Checks

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Data quality is only as strong as its weakest link. As such, the quality of URLs, or the links to a manufacturer’s images and documents, is key to IDEA’s Data Certification Program. Having up-to-date URLs linking to the latest version of a manufacturer’s product information (e.g., specification sheets, installation videos, marketing images, etc.) is critical when conducting eCommerce.

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