News & Events

Beyond the 43: Product Descriptor Database

The 43 critical fields contain transactional, marketing, and packaging information that was identified as the most crucial information for distributors to conduct business and sell the manufacturers’ products. However, the IDW actually has more than 350 data fields available for manufacturers to populate. This series will highlight the ways in which manufacturers can take advantage of the other data fields to provide more in-depth information, differentiate their brand, and showcase their products as they see fit. In this article, we will highlight the Product Descriptor Database.

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How IDEA and the IDW Assist Manufacturers with Brand Management and Speed to Market

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As technology and business practices continue to evolve, so, too, do customers’ buying habits, and companies are finding new avenues, both online and offline, through which to display their products to those customers. Suddenly, the way your brand is maintained digitally is just as important as more traditional marketing platforms. Through a subscription to the Industry Data Warehouse (IDW) for Manufacturers Annual Support Program (IDW-M), you can access tools that can help you make your product point-of-sale data and digital marketing assets look their best.

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eCommerce Best Practices: The Three Things You Need to Succeed in Online Business

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As commerce moves online, brick-and-mortar stores are beginning to realize that establishing an eCommerce presence will make the difference between sinking and swimming. The electrical industry has long been aware of the looming shadow of large online retail giants like Amazon and Grainger. However, despite the fact that people are changing the way they shop, they have not changed the way they want to feel when they shop; customers still desire the personal and knowledgeable experience they are accustomed to receiving when walking into a physical shop. In this three-part series, we will walk through three essential components of a successful eCommerce site: the customer experience, your website’s engine, and the data. Each piece is equally important in the creation of a thriving site that will bring results and help your company succeed in the 21st century.

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IDEA Announces Expansion to Industry Data Warehouse Standard

The Industry Data Exchange Association, Inc. (IDEA) announces an expansion to the Industry Data Warehouse (IDW) standard. IDEA’s management and Board of Directors have mandated the population of a set of 43 critical data fields that distributors have identified as necessary to conduct business today. Manufacturer compliance to this updated standard will be measured as part of IDEA’s new Data Certification Program, the first comprehensive IDW metric for data quantity and quality.

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Top 3 Business Information Best Practices

Business Information – many companies approach this subject from the wrong angle, leading to a lot of wasted effort. In fact, companies spend more than 70% of time, energy and money dedicated to BI on people and process issues. The mistake a…

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