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Data, Content, and Engagement

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Guest contributor, Rhonda Gauthreaux, VP of the Marketing Electrical Division at Southwire Company, expands on her keynote presented at the 2014 IDEA E-Biz Forum. Gauthreaux speaks to how the landscape of business is changing, creating a much stronger need for IT and Marketing departments to work together to find different ways to maintain customer relationships and reach new audiences.

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Registration Opens for 2014 IDEA E-Biz Forum

Registration is now open for the 16th annual IDEA E-Biz Forum -- the only eBusiness event dedicated to B2B leaders in the electrical supply chain. This year's event, themed "Full Steam Ahead: Moving Forward Together," will be held September 24-26 at the Renaissance Long Beach Hotel in Long Beach, California. To make it even easier for attendees to register and connect, IDEA launched a redeveloped E-Biz Forum website ( The new site offers a user-friendly, contemporary design with streamlined registration, agenda and session details, and easy-to-access resources from past Forum events.

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