News & Events

5 Ways Product Data Affects eCommerce SEO

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Organic search results – the websites that appear in search engine results because of their relevance to the entered search terms - drive the majority of web traffic. To ensure your site appears in organic searches, you need to consider search engine optimization (SEO). So how exactly does product data contribute to your SEO?

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IDEA’s Recap of 2015 NEECOM Spring Conference


IDEA attended the 2015 New England Electronic Commerce (NEECOM) Spring Conference May 6-7th in Westborough, MA to interact with, and learn from, the members and mentors of the electronic data interchange (EDI) industry. The conference covered multiple topics, from how EDI is impacting the future of healthcare, to EDI supply chain relationships with Asian trading partners.

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eCommerce Best Practices: The Data

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In Parts One and Two of our eCommerce Best Practices series, we reviewed the first two necessities for a successful web storefront: a great customer experience and a solid web platform. In this final installation, we will analyze the third, ever-evolving component - the data. A beautiful website and well-organized web platform are futile without the robust product data needed to operate an eCommerce store.

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eCommerce Best Practices: The Customer Experience

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A website has a mere 15 seconds to catch the attention of a web page viewer before they move on. The content in your eCommerce storefront must instantly attract your potential customer and allow them to quickly find what they are looking for. In Part One of IDEA's "eCommerce Best Practices" series, we explore four key components of creating a seamless and intuitive customer experience through your eCommerce site.

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eCommerce Best Practices: The Three Things You Need to Succeed in Online Business

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As commerce moves online, brick-and-mortar stores are beginning to realize that establishing an eCommerce presence will make the difference between sinking and swimming. The electrical industry has long been aware of the looming shadow of large online retail giants like Amazon and Grainger. However, despite the fact that people are changing the way they shop, they have not changed the way they want to feel when they shop; customers still desire the personal and knowledgeable experience they are accustomed to receiving when walking into a physical shop. In this three-part series, we will walk through three essential components of a successful eCommerce site: the customer experience, your website’s engine, and the data. Each piece is equally important in the creation of a thriving site that will bring results and help your company succeed in the 21st century.

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The New Age of Selling Through eCommerce: Questions to Ask Your Team

Communication between teams within your own organization is the first step to sending a clearer message to your trading partners throughout the electrical channel. Regardless of whether you’re a distributor or a manufacturer, it’s important to maintain conversation between your marketing, eCommerce, sales, purchasing and customer service teams. Each team needs a unified understanding in order to successfully move forward and use eCommerce to sell more products.

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Online Advertising: Exploring IMAP Policies and the IDW

As more distributors move online and begin to use web storefronts, new rules and regulations regarding the way they can advertise and price manufacturers' products are coming into place. Learn more about Internet Advertised Minimum Price (IMAP) policies and how they affect both manufacturers and distributors. See where in the IDW you can load IMAP data as well as where to find it on a price sheet.

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Tech Trends: Who is Alibaba?

Alibaba, China’s eCommerce giant, has quickly come onto everyone’s radar as it presents the possibility of being the largest tech IPO ever. According to the New York Times, the company is expected to go on the market at a value of roughly $200 billion – larger than US tech companies Amazon, eBay or Facebook. This week, we bring you articles to explain who Alibaba is and what you can expect from them in the future.

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