As commerce moves online, brick-and-mortar stores are beginning to realize that establishing an eCommerce presence will make the difference between sinking and swimming. The electrical industry has long been aware of the looming shadow of large online retail giants like Amazon and Grainger. However, despite the fact that people are changing the way they shop, they have not changed the way they want to feel when they shop; customers still desire the personal and knowledgeable experience they are accustomed to receiving when walking into a physical shop. In this three-part series, we will walk through three essential components of a successful eCommerce site: the customer experience, your website’s engine, and the data. Each piece is equally important in the creation of a thriving site that will bring results and help your company succeed in the 21st century.