News & Events

Finders-Keepers: How You Can Use Attributes to Make Sure Your Customers Can Find Your Products

For the Industry Data Warehouse (IDW), distributors have requested that manufacturers provide the brand name and a minimum of four additional attributes for each product they sell. Susan Streich, Manager, Wholesale Data Services, explains why normalized attributes are key to increasing visibility and ensuring that your products appear in search results.

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Going for the Team Gold

An IMARK Group eCommerce initiative inspires four distributors to collaborate and collect. Four electrical distributors from Buffalo, NY demonstrated teamwork and collaboration to reach the goals set by IMARK’s eCommerce program. Quermback Electric, Davis Electrical Supply, Andersen Electric Supply and L.A. Woolley utilized IDEA’s Industry Data Exchange (IDX) to reach IMARK’s highest eCommerce tier by the 2009 deadline.

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Next IDEA Webinar “iCIMM2: From Search to Sale” is on May 21st: Register Now!

Does your business plan include eCommerce? According to the Cleveland Research Company, the percentage of electrical category sales online could increase by 300% in the next three years. During this webinar, we’ll take a closer look at compelling industry trends in competitor and buyer behavior and review seven best practices to help you maximize eCommerce efforts. We’ll also provide an exclusive demo of IDEA’s web storefront and search engine software, iCIMM2, to help you assess your current eCommerce capabilities. Join us to learn how your company can knock out online competitors and grow in an increasingly digital world.

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Open for Business: Best Practices in Website eCommerce

Representatives from IDEA and other IMARK Member Service Provider companies were interviewed in the feature story of the IMARK Now magazine March issue. They discuss the importance of robust eCommerce capabilities and best practices for growing an online presence. The article includes insightful analytics from industry research, advice on managing results, and tips to avoid common mistakes.

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