News & Events

Lee Morris, Marketing Division Manager, Wabash Electric

Currently, I manage the web store and marketing department at Wabash. I have over 10 years of experience working with inventory and product data, which has equipped me with a strong understanding of the role product data plays in successful business. The IDW brings all the data Wabash needs together in one place, consolidating efforts, focusing our vendors on what the distribution community needs, and presenting product information in a timely and accurate way so that we can best utilize it. At the same time, the IDW data also helps our company internally, reducing hours and demand on our staff while improving our quality of service, and growing our sales.

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Beyond the 43: Product Descriptor Database

The 43 critical fields contain transactional, marketing, and packaging information that was identified as the most crucial information for distributors to conduct business and sell the manufacturers’ products. However, the IDW actually has more than 350 data fields available for manufacturers to populate. This series will highlight the ways in which manufacturers can take advantage of the other data fields to provide more in-depth information, differentiate their brand, and showcase their products as they see fit. In this article, we will highlight the Product Descriptor Database.

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The IDW and the Power of the “Network Effect”

  • 24 Oct 2016
  • idw

Economists define the “network effect” as a phenomenon whereby a good or service becomes more valuable when more people use it. IDEA’s Industry Data Warehouse (IDW) displays two different network effects, and understanding and capitalizing on this phenomenon is extremely important for your business. Companies that harness the power of networks will dominate the future of the industry, and the IDW can help you be one of them.

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