News & Events

Demystifying the IDW: The 43 Critical Fields and Beyond

Over the last few years, the industry’s focus has been primarily on the 43 critical data fields within the IDW – the fields housing basic “must-have” data, e.g., size, weight, spec sheets, etc. In actuality, the IDW has more than 350 data fields available for manufacturers to provide more in-depth information, differentiate their brand, and showcase their products as they see fit.

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