News & Events

5 Ways Product Data Affects eCommerce SEO

SEO Illustration

Organic search results – the websites that appear in search engine results because of their relevance to the entered search terms - drive the majority of web traffic. To ensure your site appears in organic searches, you need to consider search engine optimization (SEO). So how exactly does product data contribute to your SEO?

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Technology Trends: Google’s Search Algorithm


Last month, Google updated its search algorithm to favor mobile-responsive websites. The change comes as more consumers and Internet users are accessing the web through their phones. Since Google is the primary means by which users search for content on the web, a change to its algorithm is bound to make a large impact. This week, we bring you articles that review what the changes are and how they could affect different companies and countries.

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Become an SEO Superstar

In this increasingly competitive and digital age, businesses strive to maximize their online exposure and generate content that is appealing to customers. However, it is critical that content is also appealing to search engines so that it reaches prospective customers as well.

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5 SEO Tips from the IDEA Standards Meeting

  • 05 Jun 2012
  • seo

­Search Engine Marketing (SEM) is a great way to increase the visibility of your business and bring in visitors who are interested in your site, with little start-up costs and relatively low maintenance costs. Janet Driscoll Miller, President and CEO,…

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