Representatives from IDEA and other IMARK Member Service Provider companies were interviewed in the feature story of the IMARK Now magazine March issue. They discuss the importance of robust eCommerce capabilities and best practices for growing an online presence. The article includes insightful analytics from industry research, advice on managing results, and tips to avoid common mistakes.
Sneak peek of the article:
“Some distributors think they’re too small to have a web storefront that could ever compare to sites like Grainger and Amazon Supply, but we’ve seen it happen and are helping many distributors compete with these online giants.” – Mike Wentz, VP of Marketing & Operations, IDEA.
“Contractors and institutional customers are increasingly demanding online access and order entry capabilities from their home or mobile phone, and if their favorite distributor can’t provide it, they’re finding a new favorite.” – Rich Schmitt, VP, Schmitt ProfiTools, Inc.