The music industry has always welcomed technology with open arms, from music video production to CDs to streaming. This week’s tech trends examines how technology is changing music creation, production, distribution, and user experience.
In an attempt to attract customers and differentiate themselves in an increasingly competitive market, streaming services are striving for exclusive rights on new albums. This approach leads to frustrated customers who will not be able to find all their music in one place if artists give exclusive rights to one streaming company.
Google’s computers are creating songs. Making music may never be the same. – The Washington Post
Google has launched a project that creates art and music using artificial intelligence. Project Magenta, developed by Google’s Brain Team, will be released in open source to allow producers to contribute to the evolving technology. While the potential of music made with artificial intelligence is still largely unrealized, many are hopeful that the computer software will elevate music creation and production.
MTV made music videos cool. Technology will make them epic – Digital Trends
Cell phones have become the primary place where people view music videos, and this viewer behavior has influenced production of those videos. For instance, some videos are now being filmed in portrait mode to accommodate the phones, and social media platforms are upping their video streaming options. Plus, virtual reality (VR) is adding another layer of engagement to videos that TV or YouTube cannot portray; however, hardware limitations could hinder VR music videos, especially for risk adverse record labels.
Amazon’s Music Unlimited subscription service is already cheaper than its competition and features voice control with Amazon’s Echo speakers. Echo and Alexa – Amazon’s Voice Service - are aiming to attract new subscribers who value the in-home listening experience. For instance, with Alexa, you can ask for a specific album, artist, genre, or mood-specific music from a certain era, and the service will find you what you are looking for through voice command.
With the rise of smartphones, music festivals have developed mobile apps to replace the paper booklets containing maps, setlists, and other important event information. For example, Coachella’s “Coachooser” app allows attendees to input their favorite bands from the line up and customize their own schedule. Concert-goers are also growing accustomed to wearing wristbands, which have replaced hard tickets, allowing them in-and-out privileges while also providing attendance pattern data for the festival organizers.