"I need more marketing content now!” This is a common demand made by customers, but is much easier said than done. During this webinar, we’ll help you determine ways to prioritize efforts so that you can build a strong web presence and create a consistent brand experience. We’ll examine some of the industry-inspired solutions that manufacturers and distributors use to get results, such as leveraging the industry’s Electrical Attribute Schema and integrating marketing content from the Industry Data Warehouse (IDW) with eCatalogs and web storefronts.
Speakers: Mary Shaw, Director – Standards, IDEA and Denise Keating, President, DATAgility
Guest Manufacturer: Rich Brooks, E-Business Development Manager, BURNDY LLC
Guest Distributor: Jason Archbold, Marketing Catalog Supervisor, Border States Electric
Guest Manufacturer: David Starr, Corporate Director of eBusiness, McNaughton-McKay
Guest Distributor: Peter Vient, Data Sync Coordinator, OSRAM SYLVANIA