Affiliated Distributors (AD) recently launched a new public website: www.ADHQ.com in an effort to engage and connect their members, suppliers and rep associates. According to AD’s Chairman and CEO, Bill Weisberg, “AD has a very transparent and inclusive culture; our new public website engages the 100,000 plus member, supplier and rep employees within our community without the need for log-in passwords. Our new website contains a wealth of information about AD, dispels some of the false notions out there about us and connects and promotes our market leading distributors and manufacturers and reps all year long.”
New elements of ADHQ.com include the use of videos to tell the story of AD and its community of independents, industry-specific blogs and the integration of social media throughout the site. Bill Weisberg also has his own blog to share his thoughts and opinions throughout the year. His most recent post “Invest in Relationships” shares anecdotal advice on building relationships in business-to-business selling between distributors and suppliers.