January 10, 2022

ATEK Distribution Joins IDEA Connector Platform

Distributor Provides Customers with the Latest Product Data Electronically through this industry-approved master data management (MDM) platform

Arlington, VA – ATEK Distribution is now using IDEA Connector as their product information & pricing data source.

ATEK Distribution is dedicated to making business easier for its customers. By leveraging IDEA Connector, it will have the ability to access the most accurate and timely product data, minimizing order errors and returns. This provides the company with the product information they need to market and sell to their customers, and it is accurate and validated with industry standards.

“As a new business we struggled with adding content to our website. IDEA Connector solved our problem by providing best-in-class manufacturer data that is easy to access and provides our customers with all the information needed to place orders online,” said Jeff Anderson, President and Owner at ATEK Distribution.  

IDEA Connector enables distributors to access all available product content from authorized manufacturers in a variety of formats. Plus, IDEA Connector provides a user-friendly interface to maintain product information and a graphical mapping tool to generate any required product and pricing extracts.

“Distributors and manufacturers are working together to control their digital destiny,” said Brenda Maxwell, IDEA Director of Global Product Management. “Together, we can help the industry gain digital efficiencies, better serve customers, and compete against other channels.”

The IDEA Connector platform holds over 2.9 million SKUs, 250 million product attributes, and over 500 fields for digital initiatives, including technical drawings, multiple images (3D, thumbnails, etc.), warranty information, videos, IMAP pricing, certifications (UL, Prop 65, etc.), and multilingual content (Spanish, French, etc.).

For more information on how to be come an IDEA Customer, contact the IDEA Connector Client Solutions team at ideaclientsolutions@idea4industry.com or call (866) 479-0484.

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. IDEA helps hundreds of manufacturers and distributors effectively and efficiently exchange transactional and eCommerce content on a day-to-day basis. IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED).  Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (idea4industry.com).   

About ATEK Distribution

ATEK Distribution is a certified Service-Disabled Veteran Owned Small Business (SDVOSB) wholesale distributor of Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment. Find out more at https://ATEKdistribution.com.