Manufacturer Syndicates the Latest Product Data to Approved Distributors through Industry-Approved Master Data Management (MDM) platform
Arlington, VA – Austin Electrical Enclosures announces that it is using IDEA Connector as its data synchronization platform, providing trading partners with the most accurate and timely product data and marketing content.
Austin Electrical Enclosures is dedicated to making business easier for their customers. By leveraging IDEA Connector, it will have the ability to provide the most accurate and timely product data, minimizing order errors and returns. Distributors will have 24/7 access to the product information they need to market and sell to their customers, and they can be confident that information is accurate and validated against industry standards.
“We take great pride in being a company that is easy to do business with. I am fully confident that IDEA Connector will help make doing business with Austin Enclosures even easier for our distributor partners,” said Amanda Felts, Austin Electrical Enclosures’ Marketing Manager.
IDEA Connector allows distributors to receive all available product content from manufacturers in a variety of formats. In addition to delivering a user-friendly interface to maintain product information, users have access to a graphical mapping tool to generate any required product and pricing extracts.
“Distributors are receiving the high-quality product information they need and expect from IDEA Connector,” said Bill Ferguson, Vice President, Products & Services at IDEA. “Together, we can help the industry gain digital efficiencies, better serve customers, and compete against other channels.”
The IDEA Connector platform holds over 2.6 million SKUs, 250 million product attributes, and over 500 fields for digital initiatives, including technical drawings, multiple images (3D, thumbnails, etc.), warranty information, videos, IMAP pricing, certifications (UL, Prop 65, etc.), and multilingual content (Spanish, French, etc.).
Manufacturers can now upload unlimited SKUs into IDEA Connector for no additional cost.
The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. IDEA helps hundreds of manufacturers and distributors effectively and efficiently exchange transactional and eCommerce content on a day-to-day basis. IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the Natio
nal Association of Electrical Distributors (NAED). Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (idea4industry.com).
About Austin Electrical Enclosures
Austin Electrical Enclosures is a US based manufacturer of quality metallic enclosures. Their products meet all of the specifications required for federally funded projects. Over the last 57 years Austin Enclosures has provided “what they need, when they need it” for their distributor partners, affording them a clear advantage in the electrical industry by offering competitively priced standard products as well as highly engineered products.
Find out more at www.austinenclosures.com.