September 23, 2011

“Catapulting the Curve” – Drive Business Growth with eCommerce

Content courtesy of tED magazine.

Sonia Coleman, marketing and web consultant, interviews the current and past IDEA chairs, Larry Stern, president of Standard Electric Supply, and Del Nickel, past president of Pentair Technical Products for an exclusive feature story in the September issue of tED magazine. Stern and Nickel share their insight into where the industry stands on innovation, technology trends and fears, the Industry Data Warehouse (IDW) and new IDEA technology solutions. They also address concerns of cost and time when investing in new technology but make the case for immediate adoption and full support.

Q: Technology is the talk everywhere, from smart phones to social media. What impact do you see these trends having on the future of the electrical industry?
Stern: That’s where the world is today, and the electrical industry is no different. The issue is recognizing the importance of these technologies on our industry and taking action as it’s requested – and even demanded – by customers.
Nickel: I believe both manufacturers and distributors are behind the curve. We’re just reacting when we need to be anticipating. Young people aren’t going to use print catalogs. They want mobile computing and online acces to information from any place at any time. It’s a trend that’s here to stay and will accelerate. 

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