July 12, 2012

Climbing the E-Biz Mountain Podcast Series: Segment One


We’re introducing a 4-part podcast series featuring representatives from the 2011 Richard Buzun Award winners, Border States Electric and Cooper Industries. In this first segment, representatives from both companies discuss the first step to initiate a successful eBusiness project: grasping the big picture by developing a vision, goals, and determining priorities. Over the next few weeks, the participants will share their secrets to success to help you leverage their lessons learned to make business processes easier and more enjoyable for your suppliers and customers.

You’re also invited to come learn more from these eBusiness experts at the IDEA E-Biz Forum 2012 September 25-27 in Dallas, TX. They will each be hosting break-out sessions during the event to provide more insights into their accomplishments and can answer your questions face-to-face at the Forum.


  • Greg Thrall, Senior VP Operations & IT (retired), Border States Electric
  • Jason Archbold, Marketing Catalog Supervisor, Border States Electric
  • Samer Shehadeh, EDI Manager, Cooper Industries
  • Lorraine Mott, Project Leader Electronic Commerce, Cooper Crouse-Hinds
  • Sonia Coleman, Moderator

Sneak Peek of Segment One:

“We started developing some metrics, such as percentage of our highest velocity items that were built in our online catalog. As we started to communicate those, and as the demands from our customers grew for specific catalogs for them, we were able to show that growing demand, but also sometimes the gap that existed between the requests and where we were at. But just simply being able to show that progress, I think was very significant.”

Border States

“I just want to add: getting out there and listening to our customers and understanding, ‘What do they want?’ ‘What’s going to help sell Cooper products?’ ‘What’s going to help their catalog creation?’ ‘What do they need to make their business successful?’ Getting the business to understand this is what our customers are saying, this is what they want, and listening to the voice of our customers is extremely critical to be successful.”

Cooper Industries­

Listen to the 1st segment of the “Climbing the E-Biz Mountain” podcast series>

Download the “Climbing the E-Biz Mountain” article from NEMA’s electroindustry>

Posted in ,