Content courtesy of tED magazine
For 43 years, tED Magazine has recognized the electrical industry’s top marketing initiatives with its Best of the Best Award competition. This year’s awards honored 38 electrical distributors and suppliers in 14 categories for stellar campaigns launching in 2011. Best of the Best Judges Katrina Olson and Shad Thomas presented the awards at a special ceremony during NAED’s 2012 AdVenture Marketing Conference on August 21. Every year, the publication selects one distributor and one supplier to represent the overall best marketing practices for the industry. This year’s “best overall” winners are Connexion and Southwire.