March 15, 2012

Could Video be the New Spec Sheet? Omni Cable Thinks So

Content courtesy of tEDmag.com­

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The Omni Cable crew films an informational video­­­

Distributors looking for new and innovative ways to present their product information may want to take a look at Omni Cable Corporation. In a recent interview with tEDmag.com, Pete Comber, Executive Vice President of Marketing, explained how the company goes beyond printed catalogs and specification sheets by producing videos in which Omni Cable sales staff answers specific product questions and helps clarify some of the nuances of their products. According to Comber, distributors and their customers are responding positively to the new video initiative and Omni has received a 25% increase in website traffic as a result. Comber goes on to share the driving force behind the initiative and the website’s future roadmap.

Read the tEDmag.com blog post>