August 27, 2007

eCommerce – More than Just a Store-Front

eCommerce generally conjures thoughts of Amazon.com, BestBuy.com and other online storefronts. But eCommerce is much more than a ‘virtual store’. Specifically, the U.S. Government refers to eCommerce as an online transaction of business, featuring linked computer systems of the vendor, host, and buyer/reseller. Electronic transactions involve the transfer of ownership or rights to use a good or service. Most people are familiar with business-to-consumer electronic business (B2C) as mentioned above, but the eCommerce in the Business-to-Business arena has been changing the pace of company procedures for years now.

eCommerce is essentially any type of business, or commercial transaction, that involves the transfer of information across the Internet.

The four major categories that eCommerce can be divided into are:

• Electronic Data Interchange (EDI), the business-to-business exchange of data

e-mail and fax and their use as media for reaching prospects and established customers

• Business-to-business buying and selling (B2B)

• E-tailing or "virtual storefronts" on Web sites with online catalogs

• The gathering and use of demographic data through Web contacts

IDEA is proud to offer services that leverage the Internet, demonstrating zero barriers of time or distance. Studies show that in the future more business will move sections of their operations onto the Internet. This means that boundaries between "conventional" and "electronic" commerce will begin to face away.

Transactions and exchanges of information that are handled electronically provide plenty of advantages over traditional methods. But ask yourself, “What will be ‘traditional’ in the coming years? If you haven’t thought about implementation, eCommerce is often faster, cheaper and more convenient than the traditional methods of business information exchange.