May 30, 2014

eiXtra – IDEA Announces New IDW for Manufacturers Support Program

View the article in NEMA’s eiXtra.

NEMA manufacturers are always looking to increase sales and reduce time to market for new products. They leverage motivated distributors who are investing heavily in eCommerce websites to grow their business. This online business expansion has generated new excitement and increased demand for manufacturer-supplied product content.

The Industry Data Warehouse (IDW) is the industry’s preferred solution to meet the needs of manufacturers for efficient data content transfer to wholesale distribution. The IDW now provides state of the art tools to increase NEMA manufacturers’ return on investment. Creating end user brand preference has also been a priority for the IDW, and enhancements now allow manufacturers to reach the end user market, as well. Authorized product data can be distributed to electrical contractors and specification developers via IDW’s new contractor estimating system integrations.

IDEA has created a services bundle for manufacturers to drive data quality, integrity, timeliness and brand control. The IDW for Manufacturers Support Program, a NEMA-approved program for all IDW manufacturers, provides an array of services for a small annual fee. Both NEMA and IDEA believe this program will provide more service and value, such as dedicated IDEA support staff, data quality tools, new reports, and additional formats to leverage the IDW. Progressive manufacturers have already seen increased efficiency and productivity improvements by using the tools and services included in this data management package.

What’s included in the new IDW for Manufacturers Support Program?

  • IDW Application Access: IDEA will host, secure, maintain and distribute product data based on each manufacturer’s unique requirements. These core services are enhanced with IDEA-provided data governance, and access to industry-approved eBusiness standards, events and resources.
  • IDW Data Management Service: This personalized and tailored service provides dedicated support time from our data management specialists who can help manufacturers quickly fix any product data errors they uncover, guaranteeing that their data in the IDW is error-free. Manufacturers will also receive custom monthly reports to help prioritize data quality improvements.
  • IDW Analytics Tool: This on-demand assessment tool empowers manufacturers to evaluate the quality of their product data in the IDW through the eyes of distributors and fix data quality issues at the source in a manufacturer’s business system to ensure accuracy in all future updates. See a demo of this tool and read about others who have used it to improve their data quality by up to 400% on IDEA’s website.

If you have questions about the new IDW for Manufacturers Support Program, please contact Susan Streich at, or at (703) 562-4636. 



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