August 30, 2012

Final Segment of “Climbing the E-Biz Mountain” Podcast Series

Throughout this four-part podcast series, we’ve covered vision, milestones, measurement, collaboration and much more. In the final segment, reps from Cooper Industries and Border States Electric (BSE) discuss how eBusiness efforts shift over time and the impact of trends such as mobile.


  • Samer Shehadeh, EDI Manager, Co­oper Industries
  • Lorraine Mott, Project Leader Electronic Commerce, Cooper Crouse-Hinds
  • Greg Thrall, Senior VP Operations & IT (retired), BSE
  • Jason Archbold, Marketing Catalog Supervisor, BSE
  • Sonia Coleman, Moderator

Sneak Peak of Segment #4:

“Our efforts are really shifting into less and less about gathering content and more and more about using and the visibility of that content. And I would expect that to just continue to grow. So we’ve gathered it, we’ve enriched it, now how do we get this information in front of more customers and employees? How do we use it more efficiently?”
– Jason Archbold, Border States Electric

“I think it’s critical for all manufacturers and distributors to address mobility. Whether it be the iPad, the iPhone, the Droid, the key is to leverage the technologies to be more innovative in the industry. We need to understand that technology changes and get ahead of the game… staying on top of these technologies, whether it’s mobile, the web, or the latest technology to build out a storefront.”
­­– Samer Shehadeh, Cooper Industries

Listen to the 4th segment of the “Climbing the E-Biz Mountain” podcast series>