October 29, 2007

IDEA and DATAgility, Inc. form partnership to advance data synchronization

Arlington, VA – October 29, 2007 – IDEA, an eCommerce service provider, today announced their partnership with a leading data management specialist, DATAgility, Inc.

This partnership will offer a data sync program as a value added service to Industry Data Warehouse (IDW). The IDW Data Sync Program will provide additional resources and tools to complete the data synchronization process between trading partners through data planning and preparation.

The IDEA DATAgility data sync program is designed to measure how a distributor and manufacturer’s business information is aligned and to recommend ways to address trading partner data discrepancies. The program will provide custom data templates, data match reports, expanded IDW product data sets and consultative data quality services.

While the IDW data validation engine and the Data Audit and Certification (DAC) program provide great tools for ensuring that the manufacturer’s business information is correct, there is no program or process in place that enables a data match between the end user (distributor) and the manufacturer’s data. The new program is expected to be a cornerstone for true trading partner data synchronization, which will greatly lower order management costs, improve sales productivity, enhance product life cycle management, and develop better collaborative inventory planning and replenishment processes.

Once trading partners have sync’d their baseline data files through this new program, the IDW will be utilized to keep the data in sync and maintain data quality through continuous updates.

“No more important step can be taken by a manufacturer and distributor trading partner than to have their product and price files assessed in a data match program. Past data match activities undertaken jointly by IDEA and Profile Systems and now DATAgility clearly indicate that even the best intended trading partners have disparate data for the same SKU. This program will provide a specific report card on how organizations’ business information is aligned. Once the discrepancies are tackled, then the data can be maintained in a continuous synchronized state via the IDW. There is no better team to partner with IDEA on this activity than DATAgility, and the return on completing this program will provide a payback worth more than 100 times the cost of the service,” stated Mike Rioux, IDEA President.

For more information about the IDW Data Sync Program, please contact Lily Saad, IDEA, at (703) 562-4606.

About IDEA

IDEA (www.idea-esolutions.com) is the only standard-setting organization offering a full range of eCommerce products and services designed to drive supply network efficiencies, reduce costs, slash cycle times, and ensure standardized, timely, and accurate data. IDEA provides the Industry Data Warehouse (IDW), a database of product, pricing, and marketing data; the Industry Data Exchange (IDX), a centralized and standardized document exchange solution; the Industry Retail Database (IRD) a central repository of manufacturer retail product data powered by CERICOMX® which helps users meet retailer mandates and CPG and GS1 US requirements; IDEA eCredit (IeC), a hosted industry account receivables reporting database and the Data Audit and Certification (DAC) Program which assures the accuracy and completeness of the manufacturer data found in IDW.

About DATAgility

DATAgility is a leading data management services company that provides suppliers the means to successfully organize their information into standardized global and industry formats in order to gain the data intelligence they need to work successfully with their channel partners. DATAgility can help your company achieve and maintain the highest levels of data quality and effective data sync with your receivers. The expert leadership team at DATAgility will lead you through the transformation and synchronization of your product data. Start enjoying the financial benefits of clean, accurate exchange of product information and participation in competitive, e-business initiatives. To learn more about their services, please visit www.datagility.com.