May 7, 2018



MEDIA CONTACT: Reina Munsch, IDEA, 703-562-4681,

MEDIA CONTACT: Karie Daudt, Insite Software,

Arlington, VA—IDEA announced its new partnership with Insite Software, a leading B2B software company meeting and exceeding the needs of manufacturers and distributors through their eCommerce, mobile commerce, portfolio, and analytics solutions. Insite provides their clients with four main products:

  • InsiteCommerce®—takes B2B eCommerce to the next level with its scalable, robust architecture and deep integration capabilities and has multiple features such as catalog management, content management system (CMS), and order management
  • InsiteCommerce Mobile App – provides mobile commerce to wholesalers that service customers working in the field and delivers immediate access to search a product catalog, check order status, and add items to a cart and checkout
  • InsitePortfolio—provides reliable access to digital product catalogs and related sales, marketing and education content in a branded native application
  • InsiteAnalytics for eCommerce—harnessing metrics from InsiteCommerce, Google Analytics, and Google Tag Manager for a holistic view of measured success

As of April 3rd, InSite Software is the latest addition to IDEA’s highly successful Tech Affiliate Program, a multi-organization partnership that connects customers with high-achieving technology companies to have access to a wider range of services. This new partnership will augment IDEA’s new products—IDEA Connector and IDEA Exchange—and will provide more flexibility to customers who may have highly specific needs.

“We’re extremely pleased with this new partnership,” said Mike Wentz, Executive Vice President of IDEA. “We are committed to offering as many options to manufacturers and distributors as possible. Insite’s ambitious customer service goals and technology innovation is an exceptional match with IDEA. In terms of our mutual commitment to both simplify the supply chain logistics and solve complex solutions with the latest technology, we couldn’t be happier to join forces.”

For the last 15 years, Insite Software has been elevating B2B relationships through streamlining complex processes and increasing productivity and efficiency.

“We have had great success in the past in partnering with NEMA and NAED member companies in driving value for their key digital commerce initiatives. By forging a deeper collaboration with IDEA for stronger data integrations and connectivity, we believe IDEA’s customers can drive even more success and value,” said Steve Shaffer, Chief Executive Officer of Insite Software. “Because we understand distributor and manufacturer needs on both a small and large scale, we can fix today’s problems with an eye out for future trends.”

About Insite Software: Insite Software™ is the leading provider of powerful digital commerce solutions architected for manufacturers and distributors. The InsiteCommerce® Suite of products goes beyond commerce to connect people, products and channels for a rich, omnichannel experience. We believe eCommerce is more than a website. It’s about transforming your business and delivering a best-in-class experience for your customers, partners and sales team. With more fully-supported, native, B2B capabilities out-of-the-box than any other platform in the marketplace, Insite delivers digital commerce without compromise. Insite is one of only two companies in the world to be recognized as a leader within both of Forrester’s 2017 Enterprise and Midmarket B2B eCommerce reports.

About IDEA: The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. Since its founding by the partnership between National Association of Electrical Distributors (NAED) and (NEMA) partnership in 1998, IDEA’s applications provide value to vertical markets such as industrial, retail, and consumer-packaged goods. Every year, thousands of manufacturers and distributors find the most cost-effective methods through IDEA’s innovative products and processes. IDEA’s applications help connect the supply chain and make business processes efficient, easy and profitable while maintaining the highest standards of data quality. IDEA is headquartered in Arlington, VA (