May 28, 2015

IDEA Announces 25% of Items in Industry Data Warehouse are Compliant

IDEA Announces 25% of Items in Industry Data Warehouse are Compliant within Data Certification Program

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ARLINGTON, VA – The Industry Data Exchange Association, Inc. (IDEA) today announces that 25% of the items in the Industry Data Warehouse (IDW) are compliant within IDEA’s Data Certification Program.

The IDW has seen growth from a baseline of 0.66%, or 16,000, compliant eligible items in early February to 600,000 compliant items today. Ten additional manufacturers have also reached 95 percent compliance or higher in the past month.

“600,000 items in the IDW are fully attributed and ready for distributor web store catalogs. In addition, each of these items has 42 other fields of complete transactional data,” said Paul Molitor, President & CEO, IDEA. “This growing amount of rich manufacturer-supplied information will help distributors’ web commerce to become more competitive and profitable.”

IDEA’s Data Certification Program is designed to measure the item-level completeness and quality of data available within the IDW and focuses on product information distributors need to conduct business and sell manufacturers’ products (e.g. brand, packaging, product attributes, etc.). An item is compliant if its attributes and transactional data fields are fully populated.

The following manufacturers have all reached 95 percent compliance or higher for their items in the IDW since mid-April 2015:

  • 3M Electrical Products
  • Brady
  • BRK
  • Channellock
  • CRC Industries
  • Fluke
  • Lithonia Lighting
  • Milbank
  • Pentair Hoffman
  • Satco

“This growth demonstrates the channel’s commitment to the product data being used to help businesses run successfully,” said Mike Wentz, Executive Vice President, IDEA. “I’m impressed, but not surprised, by the dedication we are seeing from our manufacturers and the support seen from our distributors, and I can’t wait to witness continued growth in the coming months.”

Other manufacturers continue to make progress with their IDW data, and more than 140 have committed to achieving at least 95 percent compliance for their IDW items by October 1.


About IDEA: The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. IDEA’s applications help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (