January 7, 2019

IDEA Announces Addition to Tech Affiliate Program with Snap36

IDEA adds to their expanding Tech Affiliate program with Snap36, a company that automates the creation of 360°/3D product imagery, CGI for augmented reality, and other interactive content for manufacturers, distributors, and retailers.

MEDIA CONTACT: Reina Munsch (703) 562-4681

Arlington, VA– IDEA has announced their new Technology Affiliate Snap36 and their addition to IDEA’s Affiliate Program. Snap36 specializes in high volume, cost-effective 360°/3D product imagery. Snap36’s product content creation services and equipment are marketed throughout North America. This immersive and interactive 360°/3D photography will now be accessible and affordable for IDEA manufacturers and distributors, creating a one-stop shop for all desired and required product image assets.

360°/3D imagery allows prospective buyers to virtually pick up products, spin them around, and zoom in to see important details to ensure they are purchasing the right product, the first time, every time.
“Snap36 can provide our clients with the opportunity to optimize product pages which is crucial to drawing in customers and triggering sales,” says IDEA’s President and CEO, Paul Molitor. “This service provides enhanced capabilities in an eCommerce world.”

“Allowing customers to view all angles of a product online and see exactly what they are buying creates confidence and trust,” explains founder and CEO of Snap36, Jeff Hunt. “Product pages are the eCommerce equivalent of a sales associate and are the most important piece of real estate on any manufacturer, supplier or distributor’s eCommerce site.” The services and equipment provided by Snap36 will help IDEA’s distributors and manufacturers achieve the quality and quantity of product images that customers desire when discovering, researching, and purchasing products online. This service is important for distributors who are embarking on eCommerce, customer experience, or mobile optimization projects to ensure they develop the best 360° digital content capabilities.
As eCommerce continues to grow, IDEA is looking forward to developing 360°/3D content standards for the industry.
For more information visit www.idea4industry.com


About IDEA
The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. Since its founding by the partnership between National Association of Electrical Distributors (NAED) and (NEMA) partnership in 1998, IDEA’s applications provide value to vertical markets such as industrial, retail, and consumer packaged goods. Every year, thousands of manufacturers and distributors find the most cost-effective methods through IDEA’s innovative products and processes. IDEA’s applications help connect the supply chain and make business processes efficient, easy and profitable while maintaining the highest standards of data quality. IDEA is headquartered in Arlington, VA (idea4industry.com)

About Snap36
Snap36 provides affordable, best quality, interactive 360°/3D product images for manufacturers, distributors, and retailers that build trust, consistency, and engagement during the online research and buying process. As the only imagery provider dedicated to high-volume automation, Snap36 uses industry-leading robotic equipment and workflow software to capture product images more efficiently than traditional photography processes. Customers including 3M, Allied Electronics & Automation, Amazon, Emerson, Grainger, The Home Depot, Lowe’s, Panduit, and Siemens rely on Snap36’s in-house and on-site content creation services, as well as its state-of-the-art equipment, to meet all of their products image requirements. For more information, please visit www.snap36.com.