September 19, 2007

IDEA announces corporate rebranding

Arlington, VA – September 19, 2007 – IDEA, an eCommerce service provider, today announced the completion of its corporate rebranding efforts; including a redesign of its flagship website: www.idea-esolutions.com. The changes are effective immediately, and, while the company will continue to operate under the legal name Industry Data Exchange Association, Inc., all future business activity shall refer to the company as IDEA.

The announcement caps off a year of substantial growth and change for IDEA. The initiative is accompanied by a new suite of corporate logos, visual identity and tagline: eCommerce. One-stop. Non-stop. IDEA will continue to build on its position as an industry leader in providing complete eCommerce solutions for the supply network.

Visitors to the revamped website will notice clearer navigation, better online tools, improved functionality, IDEA Live Chat, on-demand videos, fewer downloads and more news resources.

IDEA also introduced two additional standalone sites. The customer portal, www.myIDEAportal.net, is a password protected site providing secure and direct access to Industry Data Warehouse (IDW), Industry Data Exchange (IDX) and Industry Retail Database (IRD). The site also features IDEA Live Chat, public and private access to product support and training materials, Standards knowledge base and the ability to create support cases. This site will undergo beta testing through November 2007.

IDEA will debut www.idea-ebizforum.com in early 2008. This site is dedicated to the company’s annual eBusiness event and will provide for easier functionality for potential attendees, exhibitors, sponsors and participants.

The rebranding will yield growth opportunities as IDEA continues to expand the scope of its product offerings across the supply network spectrum.

“We wanted to create a cohesive and complete package that will allow us to retain the goodwill we have earned with our customers and partners. We hope the new look emphasizes our dedicated approach to providing solutions that increase company efficiencies,” said Mike Rioux, president, IDEA.

About IDEA

IDEA is the only standard-setting organization offering a full range of eCommerce products and services designed to drive supply network efficiencies, reduce costs, slash cycle times, and ensure standardized, timely, and accurate data. IDEA (www.idea-eSolutions.com) provides Industry Data Warehouse (IDW), a database of product, pricing, and marketing data; Industry Data Exchange (IDX), a centralized and standardized document exchange solution; Industry Retail Database (IRD) a central repository of manufacturer retail product data powered by CERICOMX® which helps users meet retailer mandates and CPG and GS1 US requirements; IDEA eCredit (IeC), a hosted industry account receivables reporting database and the Data Audit and Certification (DAC) Program which assures the accuracy and completeness of the manufacturer data found in IDW.