May 18, 2015

IDEA Announces List Price Campaign with ElectricSmarts Network

IDEA Announces List Price Campaign with ElectricSmarts Network

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View video to learn more about how the IDW and ElectricSmarts work with contractor estimating software

ARLINGTON, VA – The Industry Data Exchange Association, Inc. (IDEA) today announces a list price campaign with strategic partner ElectricSmarts Network.

This campaign is designed to better equip the electrical supply chain to maximize use of the pricing data available in the Industry Data Warehouse (IDW) through Smart eCatTM. Smart eCat (powered by ElectricSmarts) is a web-based national list price catalog populated with complete, high-quality product and pricing data directly from the IDW.

“Smart eCat is probably the best-kept secret out there,” said Paul Molitor, President & CEO, IDEA. “ElectricSmarts has created a phenomenal interface for computers and mobile devices, which is extremely powerful when combined with the manufacturer-supplied product data from IDEA. The value of Smart eCat will only become greater as manufacturers continue to improve the quality of their product content through IDEA’s Data Certification Program.”

IDEA and ElectricSmarts have been strategic partners since 2011. Through this partnership, ElectricSmarts populates the Smart eCat catalog with manufacturer-supplied and -authorized data directly from the IDW. The IDW holds more than 2.4 million products, and this direct connection enables Smart eCat to receive real-time data updates as manufacturers make changes to their product information in the IDW.

Distributors subscribing to the IDW have access to the Smart eCat module, which can be provided to their customers on distributors’ websites. Smart eCat also gives distributors easy access to the list pricing information they need to conduct customer negotiations and win bids for large industrial accounts and government contracts.

Manufacturers who have authorized Smart eCat to access their IDW data increase the visibility of their products in front of large industrial and government buyers, on distributors’ websites, and in estimating systems and mobile apps used by contractors, specifiers, and other end users. End users are able to use Smart eCat to receive a direct feed of manufacturer-supplied pricing information for required list price verification, change orders, and bidding.

“The connection between Smart eCat and the IDW helps trading partners work together more efficiently by using complete, accurate information,” said Keith Peck, President, ElectricSmarts Network. “End users have instant access to quality product data straight from manufacturers that they need for specifying, bidding, and online ordering from their distributors, and no time is wasted on incorrect orders or misquoted bids.”

As part of this campaign, IDEA and ElectricSmarts are also currently committed to expanding Smart eCat’s reach to government purchasing agents looking to validate price quotes during the procurement process, with support from the National Association of Electrical Distributors (NAED) and the National Electrical Manufacturers Association (NEMA).

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About IDEA: The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. IDEA’s applications help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (

About ElectricSmarts Network: The ElectricSmarts Network provides the electrical industry with innovative web and mobile based Marketing and e-Business services. Through our Syndicated Content Network, Mobile and eNewsletter Platforms, NetPak Contractor pricing and data service, and SMART eCat e-catalog tool, we serve thousands of electrical contractors, MROs, distributors, and manufacturers throughout the industry. ElectricSmarts Network’s mission is to enhance communication and provide value to all levels of the supply chain, improving the efficiency of an already strong channel (