June 4, 2018



Moblico, whose technology-based solutions include manufacturers, distributors, and HVAC clients, signed on with IDEA on May 15th. This affiliation will elevate IDEA’s technology capabilities as part of IDEA’s continued commitment to delivering the most effective technology solutions to customers.


MEDIA CONTACT: Reina Munsch, IDEA, 703-562-4681, rmunsch@idea4industry.com

MEDIA CONTACT: Kelley Barbeau 913 562-4681, kelley@moblico.com

ARLINGTON, VA—IDEA announced the most recent addition to the Tech Affiliate program, Moblico, a company that specializes in mobile marketing solutions that service manufacturers, distributors and HVAC customers.

Moblico and IDEA will be working closely together on a mobile application for IDEA customers that will launch before the eBiz conference in late September.

“This affiliation couldn’t come at a better time,” said Mike Wentz, Executive Vice President of IDEA. “This year has been about building out IDEA’s technological capability to better serve our clients. We’re already doing that with the IDEA Exchange and soon with IDEA Connector, but working with Moblico opens up countless avenues through mobile marketing to service with the supply chain with the most effective technology available.”

Pierre Barbeau, CEO of Moblico, has spent nearly a decade providing clients with intuitive, mobile-based solutions and foresees a long-term affiliation with IDEA.

“Moblico’s core mission is all about saving time, money, and headache with practical applications of technology,” he said to IDEA. “IDEA deeply understands this vision, and we anticipate this partnership will be not only be mutually beneficial, but has the potential to improve a modernizing supply chain.”

Moblico’s addition to IDEA’s technology program will take effect on June 1st, 2018.

About Moblico: Moblico, located in Kansas City, Mo., provides marketing technology solutions that make it easier, quicker, and cheaper for companies to deliver goal-oriented mobile programs. With the richest suite of mobile engagement management features, Moblico helps wholesalers acquire, engage, retain, and monetize customers and employees. Learn more at moblicosolutions.com or call 855-MOBLICO today.

About IDEA: The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. Since its founding by the partnership between National Association of Electrical Distributors (NAED) and (NEMA) partnership in 1998, IDEA’s applications provide value to vertical markets such as industrial, retail, and consumer-packaged goods. Every year, thousands of manufacturers and distributors find the most cost-effective methods through IDEA’s innovative products and processes. IDEA’s applications help connect the supply chain and make business processes efficient, easy and profitable while maintaining the highest standards of data quality. IDEA is headquartered in Arlington, VA (idea4industry.com)