March 26, 2018


IDEA logo



Phil Hale of Elliott Electric takes helm of IDEA as IDEA Connectorsm and IDEA Exchangesm launch. He discusses goals IDEA’s agenda for the coming year as the company prepares to meet the new challenges of competition in the marketplace, while exploring entrance into new verticals.

Arlington, VA— Phil Hale, Chief Information Officer of Elliott Electric Supply is the new chair of IDEA’s board of directors after his election at IDEA’s board meeting in February. The new board of directors includes ten members of the new board: four members from distributor companies, four members from manufacturer companies, and two overseers.

The four board members from distributor companies are:

  • Phil Hale (Chair), Chief Information Officer, Elliott Electric Supply
  • Rick Gigliotti (Secretary), Vice President, Sales Operations, WESCO Distribution, Inc.
  • David Rosenstein, President and CEO, Connexion
  • Larry Stern, President and CEO, Standard Electric Supply

The four board members from manufacturers are:

  • Ted Crandall, Senior Vice President, Control Products and Solutions, Rockwell Automation
  • Brian DiBella, President, Electric Wiring Systems, Legrand North America
  • Andrew Quinn (Treasurer), President, ILSCO Corporation
  • Bill Waltz (Vice Chair) Group President, Electrical Raceway

Upon learning of his election, Hale said, “I feel honored and challenged at the same time. IDEA is improving all the time and I have some big shoes to fill following other chairs before me. It will be challenging, since there are a lot of opportunities ahead where IDEA and the board need to respond to quickly to stay ahead of the competition.”

Hale has made his position clear about his ambitions for IDEA in the coming months. Once IDEA Connector and IDEA Exchange are up and running, he is looking to pursue other opportunities in vertical markets. “I see IDEA as being the single primary source for data to distributors in multiple vertical industries. I see IDEA having the IT systems in place to respond to market needs faster and able to adapt to competitive situations more quickly.”

Hale believes the new board will carry IDEA in the right direction not only to respond to customers’ needs, but to respond effectively to the demands entering into new verticals will pose.

About IDEA: The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. IDEA’s applications help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (