October 8, 2015

IDEA Announces Support of Affiliated Distributors’ eCommerce Initiative

Enriched product data for AD Electrical Division powered by Industry Data Warehouse

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ARLINGTON, VA – The Industry Data Exchange Association, Inc. (IDEA) today announces its support of Affiliated Distributors’ (AD) new eCommerce initiative, the AD eContent Service program.

AD’s program will work to collect the product data needed by their independent distributor members across each of its divisions to better compete in an eCommerce environment. The product data for the AD Electrical Division will be powered by IDEA’s Industry Data Warehouse (IDW).

“IDEA is excited to support AD’s eContent Service program within the electrical channel,” said Mike Wentz, Executive Vice President, IDEA. “We recognize that independent distributors may be challenged to keep pace in today’s growing online environment without robust digital content and are confident the IDW can equip them with the data platform they require.”

As a result of wide manufacturer participation in IDEA’s Data Certification Program, the IDW now houses more than 1.4 million complete and fully attributed electrical items, supplied and maintained by manufacturers. Through IDEA’s support of AD’s eCommerce initiative, authorized AD members can gain access to the essential product and transactional information in the IDW needed to create product catalogs, populate web stores, and remain competitive online.

AD and IDEA had previously worked together in a joint effort to collect enriched catalog content for the electrical industry. IDEA’s support of this new AD initiative is an expansion of the organizations’ earlier collaborative eCommerce work.

“Many AD electrical distributors are already IDW subscribers. This new eCommerce program will not only enable those distributors to leverage the size and reach of AD; it will also enhance the value they receive from the IDW,” said Wentz.


About IDEA: The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. IDEA’s applications help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (idea4industry.com).