September 11, 2018

IDEA Announces TrueCommerce Datalliance as Newest Tech Affiliate

IDEA’s latest tech affiliate will be able to service trading partners with higher speed and efficiency.

MEDIA CONTACT: Reina Munsch (703) 562-4681

Arlington, VA—IDEA announced the addition of TrueCommerce Datalliance to IDEA’s Tech Affiliate program. TrueCommerce is a leader in trading partner connectivity and integration solutions and is a star performer in omnichannel enablement. Datalliance’s superior vendor managed inventory (VMI) has solidified TrueCommerce’s reputation as an innovator in strategic technology service solutions.

“We’re very proud of the addition of this new Tech Affiliate,” said Mike Wentz, Executive Vice President of IDEA. “We are in an industry that is being disrupted by changing technology and we need affiliate members who can understand and deliver a top-notch product.” Wentz continued, “As a user of the IDW, TrueCommerce understands our vision for increased connectivity throughout the entire supply chain. We’re confident we can make our customers even happier than before.”

Said Mike Cornell, CEO of TrueCommerce, “This vote of confidence confirms what we already know; that our product works and is making a positive difference in the industry. We’re very excited to be part of bringing IDEA’s vision to life.”

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About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. Since its founding by the partnership between National Association of Electrical Distributors (NAED) and (NEMA) partnership in 1998, IDEA’s applications provide value to vertical markets such as industrial, retail, and consumer packaged goods. Every year, thousands of manufacturers and distributors find the most cost-effective methods through IDEA’s innovative products and processes. IDEA’s applications help connect the supply chain and make business processes efficient, easy and profitable while maintaining the highest standards of data quality. IDEA is headquartered in Arlington, VA (

About TrueCommerce

TrueCommerce revolutionizes trading partner connectivity by linking suppliers, retail hubs and consumers in one global commerce network.

With our flexible, integrated and fully managed service solutions, customers of any size can easily connect with any trading partner while enjoying the peace of mind a proven service platform that reliably handles tens of millions of transactions annually without the need for any customer interaction.

From the factory to the warehouse, from distributor to retail storefront, achieve new levels of business connectivity and performance with the world’s most complete trading partner platform. (