March 30, 2021

IDEA Connector Reaches Milestone of 2.6 Million SKUs

Arlington, VA – The Industry Data Exchange Association (IDEA) announces that IDEA Connector, the industry’s Master Data Management (MDM) platform, has achieved the milestone of 2.6 million SKUs (and counting). Thanks to manufacturers’ continuing dedication, IDEA Connector continues to provide distributors with more value and access to the products they need to populate their catalogs and eCommerce websites.

Along with increased SKUs, IDEA Connector also holds over 250 million product attributes. The ever-increasing product content enables the supply chain to increase sales and efficiency. Specifically, IDEA Connector features over 500 fields for digital initiatives, including technical drawings, multiple images (3D, thumbnails, etc.), warranty information, videos, IMAP pricing, certifications (UL, Prop 65, etc.), and multilingual content (Spanish, French, etc.).

“Distributors are receiving the high-quality product information they need and expect from IDEA Connector,” said Bill Ferguson, Vice President, Products & Services at IDEA. “Manufacturers are driving business by supplying thousands of SKUs, complete product attributes, marketing content, and pricing information. Together, we can help the industry gain digital efficiencies, better serve customers, and compete against other channels.”

As the industry’s content leader, IDEA has invested millions over the past two years to develop a next-generation digital product experience platform. IDEA Connector was engineered to support industry data standards, facilitate rapid information exchange between trading partners, and increase digital sales in the electrical channel. Utilizing IDEA’s digital integration platform provides even greater supply chain efficiencies

IDEA encourages manufacturers to provide all of their SKUs to IDEA Connector; unlimited products and unlimited attributes are accepted at no additional cost. To find out more, reach out to IDEA Connector Support at (866) 479-0484 or

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. IDEA helps hundreds of manufacturers and distributors effectively and efficiently exchange transactional and eCommerce content on a day-to-day basis. IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED).  Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (