(SALT LAKE CITY and ARLINGTON, VA) – May 28, 2020 – ETIM North America (NA) announces that Industry Data Exchange Association, Inc. (IDEA), the technology service provider and eBusiness standards body of the electrical industry, has joined ETIM NA to support the adoption of ETIM product classification standards and translation in the United States, Canada, and Mexico.
IDEA is committed to creating and maintaining standards for the electrical industry. The organization will join the ETIM NA Board of Directors and will also act as lead for the Electrical sector of ETIM NA.
An international model for the standardization and classification of technical product data, ETIM enables the efficient exchange of product data throughout the entire ecosystem of the industry—from manufacturers, who produce the content, through their distribution channels, to specifiers and end-users of products.
ETIM NA’s initial focus is the electrical industry, with the priority of continuing the development and translation of electrical standards and driving their adoption to all audiences. ETIM is relevant to many construction and industrial trades as a language-independent classification model that improves the quality and communication of product information across all languages and platforms and is especially valuable for web stores and other digital applications, including building design programs like CAD, BIM, and 3D modeling.
“IDEA’s involvement in ETIM North America is important for the industry, as the ETIM model has many benefits to support distributors in their business and eCommerce initiatives,” says David Oldfather, IDEA President and CEO. “With distributors being a central point for a vast majority of electrical material sales, and IDEA the conduit for product data to most distributors, involvement with international classification standards is critical. We look forward to helping the dedicated ETIM North America team by promoting utilization of the ETIM standards and integrating the classification model into the IDEA Connector.”
“We’re thrilled that IDEA is joining ETIM North America,” adds Mary Shaw, Executive Director of ETIM NA. “The goal of ETIM is to simplify and standardize product classification so that products can be translated across language and technical barriers. IDEA provides a key connection to support the ETIM model within the distribution community, so we look forward to their participation on our board and working committees.”
As a dedicated, non-profit association, ETIM NA is a collaborative community. Manufacturer and distributor Direct Members have the ability to vote on product classifications, suggest improvements and access member-specific software tools. More information on ETIM North America, including membership, is available at www.etim-na.org.
About ETIM NA
Based in Salt Lake City, ETIM North America is a non-profit chapter of ETIM International, responsible for the translation and adoption of the ETIM product classification model to support consistent communication of technical product information from manufacturers to end-users in the North American wholesale electrical industry and related construction and industrial sectors. www.etim-na.org
The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running the day-to-day business. IDEA applications help connect the supply chain and make business processes more efficient. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. IDEA is headquartered in Arlington, VA idea4industry.com