January 13, 2021

IDEA Names Ilene Bromberg as Business Development Manager

IDEA Customers Gain EDI Expertise in Education & Onboarding.

MEDIA CONTACT: Reina Munsch, (703) 562 4681

Arlington, VA – The Industry Data Exchange Association (IDEA) welcomes Ilene Bromberg as their Business Development Manager. Bromberg brings her extensive EDI experience to IDEA Exchange, IDEA’s EDI platform, Managed Services, and Tier 1 Value-Added Network (VAN). She will educate and onboard customers, prospects, and partners in targeted industries.

Bromberg’s EDI and information technology expertise span over two decades. Before joining IDEA, Bromberg was the National Account Manager at Opentext/Liaison Technologies for more than 16 years, where she was responsible for the sales of software products, solutions, and services.

Her unique skill set helps distributors and manufacturers succeed in managing their data more efficiently. This experience enables her to provide value and guidance to companies to increase their automation and eBusiness initiatives.

“IDEA Exchange is a mission-critical service for our hundreds of customers. With the pandemic, electronic business and increasing efficiency have become even more important. Ilene is a great addition to our team, and we know her extensive EDI experience will help our customers save time and money so that they can be more competitive,” said Mike Wentz, IDEA VP of Sales & Marketing.

IDEA Exchange, previously called IDX, was started by electrical industry leaders over 20 years ago. It is an EDI platform that enables trading partners to exchange eBusiness documents, like purchase orders, invoices, and advance ship notices, faster, easier, and more securely than traditional Value-Added Networks (VANs) or paper-based methods.

Reach out to Ilene at ibromberg@idea4industry.com or 703-562-4689.