September 13, 2007

IDEA partners with Faxinating Solutions, Inc. to facilitate EDI document exchange

Arlington, VA– September 13, 2007 – IDEA, an eCommerce service provider for the supply network industry, today announced their partnership with data integration and translation specialists, Faxinating Solutions, Inc.

This partnership will add a new and beneficial feature to the Industry Data Exchange (IDX), IDEA’s business document exchange tool, giving users the ability to turn facsimile documents into electronic data interchange (EDI) ready documents. EDI is a format that many companies in the supply network are progressively demanding from their trading partners.

The initial offering will allow customers to fax purchase orders and invoices through a Faxinating Solutions routing system which converts this documentation into an EDI format – done through Optical Character Recognition (OCR). Templates will be provided to customers to ensure a readable clarity with the appropriate data fields for direct input into IDX.

As the need grows, subsequent document and/or transaction types may be offered through this method with Faxinating Solutions.

IDEA will brand this partnership under its Software as a Service offering, the first of this kind.

For more information, please contact IDX Program Director, Tom Guzik at (703) 562-4610.

About IDEA

IDEA is the only standard-setting organization offering a full range of eCommerce products and services designed to drive supply network efficiencies, reduce costs, slash cycle times, and ensure standardized, timely, and accurate data. IDEA (www.idea-eSolutions.com) provides the Industry Data Warehouse (IDW), a database of product, pricing, and marketing data; the Industry Data Exchange (IDX), a centralized and standardized document exchange solution; the Industry Retail Database (IRD) a central repository of manufacturer retail product data powered by CERICOMX® which helps users meet retailer mandates and CPG and GS1 US requirements; IDEA eCredit (IeC), a hosted industry account receivables reporting database and the Data Audit and Certification (DAC) Program which assures the accuracy and completeness of the manufacturer data found in IDW.