February 6, 2019

IDEA Promotes Aneesha Mehra Darst to Vice President of Finance & Administration

MEDIA CONTACT: Reina Munsch, 703-562-4681

Arlington, VA — IDEA has announced the promotion of Aneesha Mehra Darst to Vice President of Finance & Administration. Darst joined IDEA in May 2017, serving as Director of Finance & Administration and has an extensive background in the finance and accounting industry for over 18 years. Darst is highly skilled at providing strategic guidance around finances and organizational development to support company growth. “Aneesha has been an instrumental part of the IDEA team. Her years of experience and dedication to IDEA speaks volumes for why she is fit for this position,” said Paul Molitor, President & CEO of IDEA.

As Vice President, Darst will direct all aspects of accounting operations and human resources, developing and maintaining necessary accounting policies and systems, including general ledger, payroll, and financial reporting. She will continue to work closely with the President & CEO as well as the Board of Directors to work on budgets, revenue estimates, financial performance, and staffing.


About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. Since its founding by the partnership between National Association of Electrical Distributors (NAED) and National Electrical Manufacturers Association (NEMA) partnership in 1998, IDEA’s applications provide value to vertical markets such as industrial, retail, and consumer packaged goods. Every year, thousands of manufacturers and distributors find the most cost-effective methods through IDEA’s innovative products and processes. IDEA’s applications help connect the supply chain and make business processes efficient, easy and profitable while maintaining the highest standards of data quality. IDEA is headquartered in Arlington, VA (idea4industry.com)