November 13, 2020

IDEA Promotes Employees, Builds Team for Upcoming Initiatives

Media Contact: Reina Munsch

Arlington, VA – The Industry Data Exchange Association (IDEA) announces three employee promotions. These strategic appointments play a crucial role in supporting the company’s initiatives in the coming year.

Brenda Maxwell has been promoted to Director of Global Product Management. Her experience includes more than 12 years of delivering software solutions and managing teams of developers and business analysts. In this new role, Maxwell is responsible for collaborating with cross-functional teams within IDEA Connector. She will oversee the identification of process improvements which will help IDEA deliver top-quality software solutions.

Heather White, an IDEA employee for nearly ten years, has been promoted to Controller. Her role is vital in IDEA’s accounting department and she assumes this responsibility after years of experience in all aspects of IDEA’s finance and HR functions.

Vivian Suarez has been promoted to Database Administrator. She recently obtained the Microsoft Certified Database Administrator (MCDBA) certification, a highly commendable achievement.
“These promotions reflect IDEA’s commitment to promoting and recognizing excellence,” said President & CEO, David Oldfather. “Each of these high-performing team members have dedicated themselves to helping IDEA better serve the electrical industry’s digital customers. We are very pleased to recognize Brenda, Heather, and Vivian for their dedication, leadership and valuable contributions.”

In 2020, IDEA launched its new Master Data Management (MDM) platform, IDEA Connector. This enables IDEA to accept unlimited manufacturer product information and SKUs, including marketing images and more. The industry-owned organization is gearing up for a robust 2021, with a renewed focus on standards leadership and Pro Data Services to help manufacturers and distributors solve their product data content challenges.


About IDEA
The Industry Data Exchange Association, Inc. (IDEA) is the technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running the day-to-day business. Its applications, IDEA Connector and IDEA Exchange, help connect the supply chain and make business processes more efficient. IDEA was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). IDEA is headquartered in Arlington, VA (